Illustration of a human hand reaching toward a robotic hand, symbolizing the evolving relationship between employees and AI.

The most important AI conversations with employees are not about AI

How communications leaders can bring clarity to the human side of AI transformation AI is changing the way work gets done at a pace faster than anything that’s come before....

Rolled $100 bill wearing a graduation cap, representing questions about the cost and value of a college degree.

The new higher ed imperative: Make value visible at every step  

The shifting perception of higher education value Higher education has an ROI problem.  It starts with a familiar scene. A rising high school senior is sitting in the kitchen with their parents, scrolling through different universities’ social media pages...

Abstract yellow graphic of partially obscured elephant with the question “Is your content invisible?” illustrating content discoverability.

Your content is invisible because it was never built to be found

Why AI is making the old create-then-optimize content model obsolete.  Your content is invisible because it was never built to be found.  Remember the blog campaign...