IDENTIFY THE NEEDS
DO THE WORK
PRESENT AND DELIVER
SEM
- Keyword research
- Customized ad groups
- Negative keyword lists
TECHNICAL SEO
- Meta descriptions, title tags, URLs
- Link building
- On-page optimizations
- Site audits
CREATIVE
- Keyword-rich content
- Optimized images and video
- Display ads
- Text ads
GOVERNANCE
- SEM and SEO audits
- A/B testing
- Tracking documents
- Measurement frameworks and custom reporting
SOCIAL
- Keyword placement and optimization in profiles
- Pages and links to client sites
- Hashtag research
ENTERPRISE
- Corporate training
- Workshops