When 7-Eleven faced steep hiring challenges, Pace helped the brand engage a massive pool of candidates across the country.
The Challenge
7-Eleven needed to accelerate hiring in nine key markets struggling to hire store associates. With over 5,000 locations in these markets—and frequent turnover in the convenience store industry—the initial challenge was to grow awareness around Hiring Day events for the 7-Eleven, Speedway and Stripes brands.
The Solution
Pace developed and executed a comprehensive media mix strategy:
- Paid placements for two weeks leading up to the hiring event
- Radio spanning 258 stations and
15 unique markets determined by storefront locations - Snapchat to reach younger target
- Facebook to reach older targets
200K
clicks and swipes on event information and talent attraction content
22M
people reached over two-week length of campaign
76%
lower cost per swipe than industry benchmarks
45%
lower cost per click than industry benchmarks