White Papers

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7 Trends Shaping the Future of Life Science and Pharma Marketing
a woman wearing a VR headset

Authentic Storytelling in the Metaverse
An artist interpretation how data, money, and the world intersect.

Midyear Report: 2022-2023 Financial Trends for Marketers
Anatomy of a Content Optimization Strategy

Anatomy of a Content Optimization Strategy
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For the Employee, With the Employee and By the Employee: How a CPG leader maximizes employee brand storytelling to recruit the best and brightest tech talent
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Brand Attachment: Building emotional connections across the customer journey
Man on the phone and graphs alluding to digital acceleration

Pace’s Digital Acceleration Model: Seven key dimensions for achieving a customer-focused digital future
data-reporting-dashboard

Understanding Omnichannel Campaign Performance: Solving the data usability crisis
An image depicting the planning process.

The Age of Agile Content: Transforming a branded content machine into an agile content engine
employee-experience

The Employee Storytelling Experience: Impacts on brand health