Rapid and radical business change is the new normal. To transform contemporary challenges into opportunities, marketers in pharma and life sciences must understand how the industry is evolving—and how to balance technology with human touch.
This resource offers practical insights on how life sciences and pharmaceutical brands can evolve their marketing to address trends across:
- Total customer experience for drugs, therapies and medical treatments
- Patient ownership of the brand story
- Personalization and customization in regulated industries
- The microjourney in life sciences
- Sensory marketing
- Digital convergence
- Medical innovation in web3
