Developing amazing, knock ’em out of their chairs content can easily take several hours of work. After investing all that time, why would you want to let that content go to waste over time? The smart answer: You don’t. That’s why giving your content a refresh should be a critical part of your overall content strategy.
Refreshing content can help improve search rankings, making each piece of content work harder for you and ultimately increase ROI (something we can all get behind).