Influencers have become part of mainstream brand marketing, but in almost all categories of produce and spending, affluent consumers are the most powerful influencers. Dubbed “Affluencers,” this group might not have a high social following, but their influence among their friend group is sky high. Affluencers are the friend everyone looks to for what product to buy, destination to visit or restaurant to try. They are early adopters of new products and technologies, have a substantially higher spend than the average consumer and are constantly looking for intel on what’s next, getting their information across a wide range of media. They value innovation and being on the forefront as a leader, not a follower. They are the consumers who are doing what the rest of us will be doing tomorrow.