The Mount Sinai Health System, a hospital network based in the New York metropolitan area, tasked Pace with creating a new website to showcase its innovations and attract investors, entrepreneurs and other partners. Pace created a fresh identity and innovative user experience (UX) to reflect the cutting-edge work of Mount Sinai doctors and researchers. Our work included:
- Showcasing real innovations and partnerships through original stories and curated content
- Creating strong calls to action and a pathway to connect for key audience cohorts
- Bringing the site to life with beautiful design and interactive and immersive elements that set the stage for new content to come
Our UX process included a comparative study—to understand the competitive landscape and establish a program baseline—as well as a site map and wireframes to form the structure of the web experience. We also provided creative framing for the look and feel of the site in addition to the back-end development to actualize each creative element.
To complete the site, we navigated seven full rounds of subject matter expert reviews—involving 23 total stakeholders with PhDs and similar credentials. Despite the complexity of the task, our team completed the project on a tight timeline.
- ServiceS USED
- Strategy
- Creative
- UX & Web development
#1
authority score among competing websites
immersive content tooling that is scalable and reusable
22%
higher search performance than benchmarks upon website launch
3D animation and data visualizations that bring the wow factor
