Positive Energy Media
A marketing practice for the new and next generations of consumers
At Pace, we know that all generations look for hope and encouragement. They look for empathetic and emotional connections to the world around them and brands that stand for something. Yet, each generation and their sub-segments have unique qualities that drive engagement, purchasing, loyalty and brand attachment.
We’re Forever Young
Our work with Millennials and Generation Z (AKA i-Gen) — a diverse population of emerging consumers for leading brands — led us to develop a focused practice area. Positive Energy Media offers a myriad of youth and young-adult marketing services. This includes research, user experience and brand interaction studies, testing on new and established social media platforms and what we call “content consumption on the edges”: Taking brand content and promotion to the audience, delivered in the way they want to hear it.
Positive Energy Media was formed from grass-roots marketing work, marketing science and direct client work. We incorporate design-forward thinking, strategic engagement, audience development, tailored strategies for earned and owned channels, beautiful creative, studio production services, social media, influencer services and the most advanced analytics and insights available.
Let’s be young again, together.