Pace White Papers
Expert advice on delivering effective content.
Best Customer Myth: The Gold’s Gym journey of discovery & brand evolution through audience insights.Read More
Evolving a brand in the face of steep competition and shifting consumer expectations often means a brand has to look beyond its current best customer point of view. While profiles and personas of those you have served may be of some value, they are not the holy grail of growth, expansion and new consumer acquisition. Pace partnered with Gold’s Gym to explore what happens when a brand leaves the single best customer notion behind and focuses on multiple best customers, using audience research and insights to create a tailored experience.
The Next Generation of Luxury: The Forces Behind How the New Luxury Audience Engages with Brands They LoveRead More
Economic shifts, changing community values, and the ever-present pressure of social media have caused Millennials and Generation Z to make drastically different brand attachments than their predecessors. This emerging affluent generation is changing the definition of luxury. In this white paper, we explore the cause behind this shift and how brands can adapt to remain successful within this new space.
Banking, Financial Services and Insurance Marketing: 2019 Trends ReportRead More
By 2019, millennials will outnumber baby boomers and Gen Z is not far behind. Younger consumers are expecting a more personalized experience and are changing how people manage their money. Their on-the-go lifestyles require different needs than those of the baby boomers and Gen X, whose financial needs and mindsets are also shifting. These insights and key findings could help your brand continue to connect with consumers across all generations.
Healthcare Marketing: 2019 Trends ReportRead More
The healthcare industry is shifting from a focus on illness to a holistic, patient-first model. Patients today want to be more educated and knowledgeable. These insights and key findings could help ensure your brand continues to connect with patients in the most effective ways possible.
Brand Attachment: Building Emotional Connections Across the Customer JourneyRead More
Consumers will encounter thousands of brands in a lifetime but will develop meaningful attachments to only a few of them, and there is a proven science to it. It starts with understanding the difference between transactional brand loyalty and emotional brand attachment. This paper will explain how brands move from transactional loyalty to a new realm of unbeatable, unmatched and irreplaceable true customer brand attachment.
Power of the Parent: The Science and Impact of Master Brand StorytellingRead More
In an age when brand attachment trumps loyalty, and emotional connection outweighs price, how important is master or parent brand storytelling in the mix? We set out to help answer this question and more with Pace Pulse℠, a research series that will explore topics critical to today's CMO and provide actionable insights into the new brand consumer.
Anatomy of a Content Optimization StrategyRead More
Content is a valuable business asset that should be reviewed, revised, and optimized over its entire life cycle, maximizing its return on investment (ROI). The path to content optimization — the process of improving content for users, search engine placement, and business results — is often difficult to navigate. If you are not sharply focused on your optimization strategy, your content performance will suffer.
Engage or Disrupt? Maximizing Content Investment Through Email MarketingRead More
Email is a permission-based style of marketing that allows brands to engage consumers with personalized and relevant content. However, many marketers don’t apply best practices to their campaigns and therefore struggle with low subscriber engagement rates, inactive list members and unsubscribes. In this white paper, we explore best practices for developing and implementing an email marketing program.
The ROI of Content MarketingRead More
Pace’s experience in developing content programs for brands across various industries has told us that a program’s effectiveness is contingent on developing a solid framework to measure return on investment, also known as ROI. This framework must be customized for individual brands and programs, and take into consideration both business- and customer-centric objectives.