The Agile Content Engine (ACE)SM is a model that brings nimbleness to brand journalism. It brings audience-tuned people, processes, platforms and performance together into an efficient multi-channel content ecosystem that delivers results and gets a brand’s authentic editorial to market efficiently and effectively. In this white paper we explore what it means to be an agile content engine.
Summary:
- How ACE brings agility to content marketing
- Nine mistakes that hinder content agility
- The walk-jog-run construct
